Adobe is editing applications, such as photoshop, lightroom, and premiere, have long served as the foundation of many creatives’ everyday workflows. with the advent of generative ai, adobe has been dedicated to enhancing these workflows, and their latest innovation is poised to greatly assist video editors. during adobe max, the company’s annual creative conference, project fast fill for video was previewed, introducing a remarkable capability that allows users to effortlessly edit their videos using simple text prompts. additionally, adobe unveiled three new generative ai models, including the next generation of firefly. through project fast fill, users can swiftly remove or add objects, as well as modify background elements, in a matter of seconds by using concise text inputs. these are tasks that typically involve time-consuming manual editing processes.

adobe emphasizes that project fast fill leverages its renowned generative fill technology, effectively integrating the power of generative ai into its video editing applications. during live demonstrations, adobe research engineer gabriel huang showcased various compelling use cases. in the first example, huang impressively eradicated people from the background of a video with remarkable precision. in a second example, huang effortlessly added a tie to a man walking toward the camera by simply specifying the text prompt “tie” within generative fill, after skillfully selecting the collar area. what’s intriguing is that generative fill generated four distinct video results in both instances, affording huang the opportunity to select the most suitable output and refine it further. moreover, adobe’s exploration of generative ai extends beyond video editing.

they are also tapping into the potential of this technology to enhance customer experience. although the showcased edit was performed on a single frame of the video, similar to editing a photo, project fast fill automatically applies the changes to all frames, adapting to variations in lighting, shadows, object movements, and more. given that this was only a glimpse into the future, specific availability details for project fast fill remain undisclosed. adobe classifies these sneak peeks as “cutting-edge, experimental technologies that could someday become features in adobe products.”